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About

18 October 2013 by MAlmodiel

The Institution

The College of Development Communication (CDC) is home to a vibrant community of learners and teachers, encompassing about 600 students and 30 faculty and research and extension staff. Its rigorous yet rewarding curriculum has set a trend and is now the template for similar degree programs offered by other academic institutions in the Philippines and other developing countries. As a matter of fact, the College was named one of two CHED national centers of excellence in communication in 1999.


The ninth college established under the University of the Philippines Los Baņos (UPLB), CDC's relatively smaller population cultivates a close-knit family of individuals equipped with the knowledge, skills, and values to act as catalysts for social change. CDC conducts research on human development and on the processes, elements, and impacts of communication. The College likewise undertakes training, research, extension, and other development action projects. With its extensive network of partners, CDC takes pride in being recognized as the pioneer in the practice and study of development communication in the Asian region.


History

Although CDC became a full-fledged college only in 1998, its history spans half a century. In fact, its infancy dates back to the 1950s with the establishment of the Office of Extension and Publications under the then UP College of Agriculture. 

This unit would then be transformed into the Department of Agricultural Information and Communication in the 1960s. Development communication teaching, in particular, had its beginnings with the offering of the Major in Agricultural Communication under the BS Agriculture program. In 1965, the department embarked on higher education and offered MS Agricultural Communication which would eventually become the MS Development Communication program. Similarly, the original Department of Agricultural Information and Communication was renamed in 1974, and the Department of Development Communication came to be. The transition continued as the department was elevated into the Institute of Development Communication in 1987, and finally, as the College of Development Communication in 1998.


Mission and Vision

CDC is committed to nurturing the intellectual foundation of development communication as a scholarly professional endeavour towards the betterment of the human condition in the Philippines and other developing countries.

Its raison d'etre is to serve as a globally relevant academic institution proactively promoting sustainable development using communication as a catalyst for attaining empowerment, equity, entrepreneurship, and environmentalism (4Es) in the pursuit of distinctive excellence in agriculture, biotechnology, and environment (ABE).

 

Values and Guiding Principles

In its endeavours, CDC consciously places a premium of 4Es - empowerment, equity, entrepreneurship, and environmentalism.

a.   Empowerment. Facilitating the use of communication community and individual problem-solving and decision making, raising social and political consciousness, and mobilizing people towards critical action. 

b.    Equity.  Increasing people's access to information and technology and hastening the redistribution of resources to the poor through communication.

c. Entrepreneurship. Promoting entrepreneurial spirit and communicating strategic information for agro-industrialization.

d.   Environmentalism.  Managing and sustaining the environment through information, education, advocacy, social mobilization, and community action.  

 

Academic Programs

Be trained by the world's pioneer in development communication teaching!

CDC offers BS, MS and PhD programs in Development Communication. It also offers Master of Development Communication (MDC) via distance mode through the UP Open University.