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Academic Programs

9 September 2013 by MAlmodiel

The College currently offers four degree programs:

Undergraduate Program
Bachelor of Science in Development Communication

 

DEVC 10 INTRODUCTION TO DEVELOPMENT COMMUNICATION (3 units)
Communication theory and analytical survey of the communication media for development.
Prerequisite: None
Offered during 1st and 2nd sem
 
DEVC 11 INTRODUCTION TO MASS MEDIA WRITING
 (3 units)
Principles and practice of preparing written materials for the print, broadcast, and audio-visual media.
Prerequisite: DEVC 10
Offered during 1st and 2nd sem
 
DEVC 20 FUNDAMENTALS OF DEVELOPMENT JOURNALISM
 (3 units)
Principles of gathering and writing of developmental news and information, with emphasis on news recognition and accuracy.
Prerequisite: DEVC 11 or Consent of Instructor
Offered during 1st and 2nd sem
 
DEVC 30 FUNDAMENTALS OF COMMUNITY BROADCASTING
 (3 units)
Nature of the broadcast media, concept of radio and TV community broadcasting, principles of broadcast writing, program planning and production.
Prerequisite: DEVC 11 or Consent of Instructor
Offered during 1st and 2nd sem
 
DEVC 40 FUNDAMENTALS OF EDUCATIONAL COMMUNICATION AND TECHNOLOGY
 (3 units)
Theories, principles, and concepts of educational communication and technology; practice in planning and designing of media-based learning systems.
Prerequisite: DEVC 11 or Consent of Instructor
Offered during 1st and 2nd sem
 
DEVC 50 INTRODUCTION TO SCIENCE COMMUNICATION
 (3 units)
Nature, structure and tools of science communication.
Prerequisite: DEVC 11 or Consent of Instructor.
Offered during 1st and 2nd sem
 
DEVC 70 INTERPERSONAL COMMUNICATION IN DEVELOPMENT
 (3 units)
Theories, principles, concepts, and processes of person-to-person communication and their application to development work.
Prerequisites: DEVC 10 and Junior Standing.
Offered during 1st and 2nd sem
 
DEVC 80 COMMUNICATION AND SOCIETY
 (3 units)
The role of communication in society with special reference to the Asian situation; rights and responsibilities of the communication media.
Prerequisites: DEVC 10 and Junior Standing
Offered during 1st and 2nd sem
 
DEVC 102 WRITING FOR EDUCATIONAL COMMUNICATION MEDIA
 (3 units)
Principles and techniques of scriptwriting for educational communication media with emphasis on sound slides, television and film.
Prerequisite: DEVC 40 or COI
Offered during 1st and 2nd sem
 
DEVC 120 DEVELOPMENT WRITING
 (3 units)
Nature and practice of in-depth, investigative, interpretative, trend and process reporting, with emphasis on development news features.
Prerequisite: DEVC 20 or Consent of Instructor
Offered during 1st and 2nd sem
 
DEVC 121 PUBLICATIONS WRITING AND EDITING
 (3 units)
Preparation and processing of extension and other informational publications, including the mechanics of layout, copyreading, copy fitting and the use of illustrations. Prerequisite: DEVC 120 or102 or 131 or Consent of Instructor
Offered during 1st sem
 
DEVC 122 SCIENCE REPORTING
 (3 units)
Interpretation of scientific and specialized topics for a popular audience, with emphasis on reliability and readability.
Prerequisite: DEVC 120 or 102 or 131 or Consent of Instructor
Offered during 1st sem
 
DEVC 123 MANAGEMENT AND PRODUCTION OF A COMMUNITY NEWSPAPER
 (3 units)
Principles and practice of managing and producing a community newspaper.

Prerequisites: DEVC 121 and 122 or Consent of Instructor.
Offered during 2nd sem
 
DEVC 124 ADVANCED DEVELOPMENTAL WRITING
 (3 units)
Study of writing styles and techniques for purposive communication through the printed word.

Prerequisites: DEVC 121 and 122 or Consent of Instructor
Offered during 2nd sem
 
DEVC 130 BROADCAST SPEECH AND PERFORMANCE OF COMMUNITY RADIO
 (3 units)
Announcing, voicing, recording and directing techniques for community radio programs.

Prerequisite: DEVC 30 or Consent of Instructor.
Offered during 2nd sem
 
DEVC 131 WRITING AND PROGRAM PLANNING FOR COMMUNITY RADIO
 (3 units)
Scriptwriting for community radio; program planning and building; producing news, interview, variety and other radio programs.
Prerequisite: DEVC 130 or Consent of Instructor
Offered during 1st and 2nd sem
 
DEVC 132 RADIO DRAMA AND DOCUMENTARY
 (3 units)
Planning and presentation of messages through dramatic and special events programs; documentaries; dramatized spots, plugs, serials.
Prerequisites: DEVC 130 and 131 or Consent of Instructor
Offered during 1st and 2nd sem
 
DEVC 133 BROADCAST-BASED DISTANCE LEARNING SYSTEMS
 (3 units)
Planning, designing, conducting, and evaluating radio schools and other broadcast-based distance learning formats.
Prerequisites: DEVC 40 and 130 or 102 or Consent of Instructor.
Offered during 1st sem
 
DEVC 134 INTRODUCTION TO TELECOMMUNICATIONS
 (3 units)
Concepts, history, structure, utilization, and regulation of telecommunication services.

Prerequisite: DEVC 30.
Offered during 2nd sem
 
DEVC 140 BASIC PHOTOGRAPHY
 (3 units)
The photograph as a communication medium; practice in photographic composition, techniques, and darkroom processing.
Prerequisite: DEVC 40 or Consent of Instructor
Offered during 1st and 2nd sem
 
DEVC 141 VISUAL DESIGN AND TECHNIQUES
 (3 units)
Art principles and techniques in print and visual communication; layout, composition and visualization; the artistic use of color.
Prerequisite: DEVC 140 or Consent of Instructor
Offered during 1st sem
 
DEVC 142 VISUAL AIDS PLANNING AND PRODUCTION
 (3 units)
Presentation of information through exhibits, displays, slidesets, film strips and projected software.
Prerequisites: DEVC 102 and 141 or Consent of Instructor.
Offered during 2nd sem
 
DEVC 143 FUNDAMENTALS OF VIDEO PRODUCTION
 (3 units)
Principles and techniques of educational video production.
Prerequisites: DEVC 102 and 141 or Consent of Instructor.
Offered during 2nd sem
 
DEVC 150 SCIENTIFIC AND TECHNICAL INFORMATION PROCESSING
 (3 units)
Principles and techniques of handling scientific and technical information.

Prerequisite: DEVC 50 or Consent of Instructor.
Offered during 1st sem
 
DEVC 151 SCIENTIFIC AND TECHNICAL PUBLICATIONS EDITING (3 units)
Principles and practice of editing scientific and technical publications.

Prerequisite: DEVC 150 or Consent of Instructor.
Offered during 2nd sem
 
DEVC 152 PRINCIPLES AND DEVELOPMENT APPLICATIONS OF KNOWLEDGE MANAGEMENT (3 units)
Principles processes, and strategies of managing knowledge within the development context.  

Prerequisites: DEVC 50, or Consent of Instructor
Offered during 2nd sem
 
DEVC 180 COMMUNICATION CAMPAIGNS AND PROGRAMS (3 units)
Planning and evaluation of educational and promotional campaigns and programs.

Prerequisite: Consent of Instructor
Offered during 1st and 2nd sem
 
DEVC 190 COMMUNICATION INTERNSHIP (3 units)
Supervised work experience in development communication in press, publication, broadcasting, and audio-visual offices.
Prerequisite: Consent of Instructor.
Offered during 1st, 2nd sem, and summer
 
DEVC 197 INTRODUCTION TO COMMUNICATION RESEARCH (3 units)
Principles and techniques of communication research in relation to social change and development.
Prerequisite: STAT 1
Offered during 1st and 2nd sem
 
DEVC 198 UNDERGRADUATE RESEARCH IN DEVELOPMENT COMMUNICATION (3 units)
Prerequisite: DEVC 197
Offered during 1st, 2nd sem, and summer
 
DEVC 199 UNDERGRADUATE SEMINAR (1 unit)
Prerequisite: DEVC 197
Offered during 1st, 2nd sem, and summer


List of Generalist Courses in Development Communication


DEVC 125 WRITING AND REPORTING FOR DEVELOPMENT (3 units)

Basic principles, concepts, theories, and practices in news and features writing and reporting for development using various platforms

Prerequisites: DEVC 20 and DEVC 30

Offered during 1st and 2nd sem

 

DEVC 126 Participatory Development Journalism (3 units)

Data gathering/collection and storytelling techniques, broadcast performance types, and ethical issues in participatory development journalism

Prerequisite: DEVC 125

Offered during 1st sem

 

DEVC 135 Multi-Media Materials Planning and Design (3 units)

Principles and practice of planning and design of various multi-media materials within the context of the development process

Prerequisites: DEVC 20 (Fundamentals of Development Journalism) and DEVC 30 (Fundamentals of Community Broadcasting) and DEVC 40

Offered during 1st and 2nd sem

 

DEVC 136 Multi-Media Materials Production and Management (3 units)

Principles, techniques, and steps in the production and management of various communication media and materials in the context of development

Prerequisite: DEVC 135

Offered during 2nd sem

 

DEVC 144 Media-Based Learning Systems (3 units)

Production and management of media-based learning systems for development

Prerequisites: DEVC 135

Offered during 1st and 2nd sem

 

DEVC 145 Distance Learning Systems in Development Communication Practice (3 units)

Planning, design, management, and evaluation of distance learning systems in development communication

Prerequisite: DEVC 144

Offered during 1st sem

 

DEVC 153 Managing Information for Development (3 units)

Processes and tools in managing information for development

Prerequisite: DEVC 50

Offered during 1st sem

 

DEVC 154 Communicating Science for Development (3 units)

Concepts, principles, and processes of communicating science at various levels for specific stakeholders

Prerequisites: DEVC 50 and COI (must have passed 1 technical elective and be taken simultaneously with another technical elective)

Offered during 2nd sem


List of Graduate Courses in Development Communication

 

DEVC 201 COMMUNICATION THEORY (3 units)
The significance, nature, elements, and dynamics of the communication process some theories and perspectives in the study of communication.
Prerequisite: Consent of Instructor
Offered during 1st and 2nd sem
 
DEVC 205 COMMUNICATION AND DEVELOPMENT (3 units)
Communication systems and processes in developing societies; their nature, functions, and relationships with other factors relevant to development.
Prerequisite: Consent of Instructor
Offered during 1st and 2nd sem
 
DEVC 208 COMMUNICATION AND SOCIAL MARKETING (3 units)
Application of relevant communication. Social, and behavioral paradigms; development communication strategies; commercial and social marketing concepts, principles, and practices in the promotion of social development projects.
Prerequisite: Consent of Instructor
Offered during 2nd sem
 
DEVC 210 ADVANCED COMMUNICATION THEORY (3 units)
An interdisciplinary approach to the understanding of behavioral change through communication.
Prerequisite: Consent of Instructor
Offered during 2nd sem
 
DEVC 211 ORGANIZATIONAL COMMUNICATION (3 units)
Communication structures and processes as they affect performances in organizations; internal and inter-organizational communication as factors in planned change.
Prerequisite: Consent of Instructor
Offered during 2nd sem
 
DEVC 212 ENVIRONMENTAL COMMUNICATION (3 units)
Principles, strategies, and approaches of communication applied to environmental protection and management
Prerequisite: Consent of Instructor
 
DEVC 215 COMMUNICATION AND CULTURE  (3 units)
Approaches to the study of communication and culture; comparative analysis of communication variables and systems across cultures.
Prerequisite: Consent of Instructor
Offered during 1st sem
 
DEVC 220 COMMUNICATION POLICIES AND PLANNING  (3 units)
Dimensions of communication systems planning, formulation of communication policies, experiences in communication planning and national development.
Prerequisite: Consent of Instructor
Offered during 1st sem
 
DEVC 230 EDUCATIONAL COMMUNICATION AND TECHNOLOGY (3units)
Theories of Educational Communication technology and their application to formal and non-formal learning
Prerequisite: Consent of Instructor
Offered during 1st sem
 
DEVC 231 EDUCATIONAL COMMUNICATION SYSTEMS MANAGEMENT (3 units)
Planning, designing ,and managing educational communication systems
Prerequisite: Consent of Instructor
Offered during 2nd sem
 
DEVC 234 TELECOMMUNICATON FOR DEVELOPMENT (3 units)
Telecommuncations technologies and their role in socioeconomic, political, educational, scientific and cultural development
Prerequisite: Consent of Instructor
Offered during 1st sem
 
DEVC 235 EDUCATIONAL BROADCASTING IN DEVELOPMENT (3 units)
Philosophy, principles, practice, trends ,and prospects of educational broadcasting in development
Prerequisite: Consent of Instructor
Offered during 2nd sem
 
DEVC 261 TESTING AND EVALUATION OF COMMUNCATION MATERIALS (3 units)
Methods of testing and evaluating print, broadcast, and audiovisual communication materials, audience studies
Prerequisite: Consent of Instructor
Offered during 1st sem
 
DEVC 262 COMMUNICATION RESEARCH (3 units)
Communication research methods, design, data analysis, and reporting
Prerequisite: Consent of Instructor
Offered during 1st sem
 
DEVC 263 COMMUNICATION OF SCIENTIFIC AND TECHNICAL INFORMATION  (3 units)
Retrieving, processing, and interpreting scientific and technical information for the utilization of scientists, educators, and other knowledge linkers
Prerequisite: Consent of Instructor
Offered during 1st sem
 
DEVC 290 SPECIAL PROBLEM (1-3 units)
[May be taken twice provided the total number of units to be credited to student's program will not exceed 4 units]
Prerequisite: Consent of Instructor
Offered during 1st sem and 2nd sem
 
DEVC 291 SPECIAL TOPICS (1-3 units)
[QUANTITATIVE APPROACHES TO COMMUNICATION RESEARCH]
Prerequisite: Consent of Instructor
Offered during 1st sem and 2nd sem
 
DEVC 299 GRADUATE SEMINAR IN DEVELOPMENT COMMUNICATION (1 unit)
[May be taken twice for one or two semesters]
Offered during 1st sem and 2nd sem

 
DEVC 300 MASTER'S THESIS (6 units)
Offered during 1st sem,2nd sem, and Summer
 
DEVC 393 QUALITATIVE APPROACHES TO COMMUNICATION RESEARCH (3 units)
Participant-centered perspectives, concepts, tools, and approaches to the study of communication process
Prerequisite: Consent of Instructor
Offered during 2nd sem
 
DEVC 400 DOCTORAL DISSERTATION (12 units)
Offered during 1st sem,2nd sem, and Summer

 

Master of Science and Doctor of Philosophy

CDC graduate programs provide aspiring students a high-level instruction in the study and practice of development communication. They tackle in greater depth and breadth the synergistic relationship between communication and development. Graduate students are trained to assume leadership roles in various endeavors of government and the private sector where an in-depth understanding of the theory and practice of development communication is expected.

MS graduates are expected to be competent in teaching, research and evaluation, design and management of devcom systems, and program/project development, among others.

PhD graduates, meanwhile, are trained to develop critical thinking skills needed in administration, theory-building, policy formulation and analysis, and scholarly research and strategy design.

 

Admission Requirements

For the master's program, applicants should have a bachelor's degree from an accredited educational institution. Likewise, PhD program applicants must be a holder of master's degree from a recognized educational institution. Applications forms are obtained from and submitted to the UPLB Graduate School. For more information, the Graduate School's website may be accessed at http://www.uplb.edu.ph/gs.

Course Requirements

Graduate students working for master's degree must take a minimum of 30 units of course work composed of 21 units of courses in the major field and 9 units in a minor field. The minor field may be in any of the other areas of study in the University. They are also required to take 6 units of master's thesis.

Course requirements in the PhD program include a minimum of 33 units of courses in the major field. If a student elects to have only one cognate, the minimum number of units is 9. However, if students choose to have two cognate fields, they need to obtain 12 units (6 for each field). PhD students also take 12 units of doctoral dissertation.