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Academic Programs

9 September 2013 by MAlmodiel

ACADEMIC PROGRAMS

The College of Development Communication offers four degree programs:

 

Undergraduate Program

Bachelor of Science in Development Communication (BSDC) 

The newly revised BSDC program has been designed to develop well-rounded, critical, research-oriented development communicators. Students in the BSDC program now follow the general curriculum, effective First Semester, Academic Year 2012-2013. The shift to the general curriculum is a response to the broadening of the study and practice of development communication from agriculture and rural development to complex and interrelated development issues and concerns; and to the demand for graduates who posses general development communication competencies.

Under the new general curriculum, students no longer choose a major field of specialization (note: provide link to the four-year BSDC General Curriculum). Instead, they choose two courses from each of the four themes of specialization such as media-based learning systems; reportage; multi-media design, production and management; and information science. These specialized courses are taken along with other foundation courses and integrative courses in the BSDC general curriculum.

Likewise, as part of the general curriculum, BSDC students take 18 units of technical electives and 9 units of social science electives  in order for students to gain a better understanding of various social issues and development contexts (note: provide link to list of technical electives and social science electives). In addition, BSDC students are guided in their choice of general education courses that will better prepare them for the BSDC program (Note: provide link to list of recommended GE courses).

 

The following are the courses in the BSDC program:


DEVC 10 INTRODUCTION TO DEVELOPMENT COMMUNICATION (3 units)
Communication theory and analytical survey of the communication media for development.
Prerequisite: None
Offered during 1st and 2nd sem
 
DEVC 11 INTRODUCTION TO MASS MEDIA WRITING (3 units)
Principles and practice of preparing written materials for the print, broadcast, and audio-visual media.
Prerequisite: DEVC 10
Offered during 1st and 2nd sem
 
DEVC 20 FUNDAMENTALS OF DEVELOPMENT JOURNALISM (3 units)
Principles of gathering and writing of developmental news and information, with emphasis on news recognition and accuracy.
Prerequisite: DEVC 11 or Consent of Instructor
Offered during 1st and 2nd sem
 
DEVC 30 FUNDAMENTALS OF COMMUNITY BROADCASTING (3 units)
Nature of the broadcast media, concept of radio and TV community broadcasting, principles of broadcast writing, program planning and production.
Prerequisite: DEVC 11 or Consent of Instructor
Offered during 1st and 2nd sem
 
DEVC 40 FUNDAMENTALS OF EDUCATIONAL COMMUNICATION AND TECHNOLOGY (3 units)
Theories, principles, and concepts of educational communication and technology; practice in planning and designing of media-based learning systems.
Prerequisite: DEVC 11 or Consent of Instructor
Offered during 1st and 2nd sem
 
DEVC 50 INTRODUCTION TO SCIENCE COMMUNICATION (3 units)
Nature, structure and tools of science communication.
Prerequisite: DEVC 11 or Consent of Instructor.
Offered during 1st and 2nd sem
 
DEVC 70 INTERPERSONAL COMMUNICATION IN DEVELOPMENT (3 units)
Theories, principles, concepts, and processes of person-to-person communication and their application to development work.
Prerequisites: DEVC 10 and Junior Standing.
Offered during 1st and 2nd sem
 
DEVC 80 COMMUNICATION AND SOCIETY (3 units)
The role of communication in society with special reference to the Asian situation; rights and responsibilities of the communication media.
Prerequisites: DEVC 10 and Junior Standing
Offered during 1st and 2nd sem
 
DEVC 101. INTRODUCTION TO COMMUNICATION THEORY (3 units)

Communication theories, their foundations and application to development communication studies

Prerequisite: DEVC 10

Offered during 1st and 2nd sem

 

DEVC 125 WRITING AND REPORTING FOR DEVELOPMENT (3 units)

Basic principles, concepts, theories, and practices in news and features writing and reporting for development using various platforms

Prerequisites: DEVC 20 and DEVC 30

Offered during 1st and 2nd sem

 

DEVC 126 Participatory Development Journalism (3 units)

Data gathering/collection and storytelling techniques, broadcast performance types, and ethical issues in participatory development journalism

Prerequisite: DEVC 125

Offered during 1st sem

 

DEVC 135 Multi-Media Materials Planning and Design (3 units)

Principles and practice of planning and design of various multi-media materials within the context of the development process

Prerequisites: DEVC 20 (Fundamentals of Development Journalism) and DEVC 30 (Fundamentals of Community Broadcasting) and DEVC 40

Offered during 1st and 2nd sem

 

DEVC 136 Multi-Media Materials Production and Management (3 units)

Principles, techniques, and steps in the production and management of various communication media and materials in the context of development

Prerequisite: DEVC 135

Offered during 2nd sem

 

DEVC 144 Media-Based Learning Systems (3 units)

Production and management of media-based learning systems for development

Prerequisites: DEVC 135

Offered during 1st and 2nd sem

 

DEVC 145 Distance Learning Systems in Development Communication Practice (3 units)

Planning, design, management, and evaluation of distance learning systems in development communication

Prerequisite: DEVC 144

Offered during 1st sem

 

DEVC 153 Managing Information for Development (3 units)

Processes and tools in managing information for development

Prerequisite: DEVC 50

Offered during 1st sem

 

DEVC 154 Communicating Science for Development (3 units)

Concepts, principles, and processes of communicating science at various levels for specific stakeholders

Prerequisites: DEVC 50 and COI (must have passed 1 technical elective and be taken simultaneously with another technical elective)

Offered during 2nd sem

 


DEVC 180 COMMUNICATION CAMPAIGNS AND PROGRAMS (3 units)
Planning and evaluation of educational and promotional campaigns and programs.Prerequisite: Consent of Instructor
Offered during 1st and 2nd sem
 
DEVC 190 COMMUNICATION INTERNSHIP (3 units)
Supervised work experience in development communication in press, publication, broadcasting, and audio-visual offices.
Prerequisite: Consent of Instructor.
Offered during 1st, 2nd sem, and summer
 
DEVC 197 INTRODUCTION TO COMMUNICATION RESEARCH (3 units)
Principles and techniques of communication research in relation to social change and development.
Prerequisite: STAT 1
Offered during 1st and 2nd sem
  
DEVC 199 UNDERGRADUATE SEMINAR (1 unit)
Prerequisite: DEVC 197
Offered during 1st, 2nd sem, and summer


DEVC 200 UNDERGRADUATE THESIS (6 units)

Prerequisite: DEVC 197

Offered during 1st, 2nd sem and summer

 
 
Graduate Program
The CDC graduate program is the first in Southeast Asia to offer both a Master of Science in Development Communication and a Doctor of Philosophy in Development Communication.

Please visit the UPLB Graduate School website for more information http://www.gs.uplb.edu.ph/.