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DSL new logo, season launched

17 February 2017 by CSBucu

Current DSL logo

The new logo for the cable TV program "Dito sa Laguna" was launched on February 4 during the airing of the first episode for the program's 11th season. 

The logo, the third to be used by the program, features a green polygonal arrow resembling a play button. This arrow is divided into seven segments representing the municipalities of Laguna where the show airs, namely, Los Banos, Bay, Calauan, parts of Sta. Cruz, Liliw, Nagcarlan, and Majayjay. The main icon is also reminiscent of the Bantay Halalan 2016 logo, as both were conceptualized around the same time. The new logo is also predominantly green both as homage to Mt. Makiling and influenced by Pantone's color of the year.

The production team behind the DSL wanted to introduce a new look for the DSL logo since March last year, in conjunction with the plan for rebranding the show. Chad Roble, the current DSL technical director and host of season 10, lobbied for the rebranding, which commenced upon the conceptualization of the new logo.

The general idea, according to Robles, was to go beyond the usual rural portrayal of the province and "show that Laguna can feel like 'new'." Apart from local festivals, DSL was envisioned to transition from the usual studio segments to featuring more stories around Laguna. "I wanted the show to go, "Hello, Philippines. Ganito kami Dito sa Laguna," Robles added.

Original DSL logo
Original DSL logo

DSL Season 9 to 10 logo
DSL Season 9 to 10 logo

The original logo was purely text in different colored fonts, set in a black background. This was used all the way until the 8th season of the show. It was replaced in season 9 with the 2nd logo, which has two of the most iconic features of the Laguna landscape -- Laguna de Bay and Mt. Makiling. With its brighter colors and familiar yet fun elements, the logo was meant to be a placeholder during the rebranding, according to Robles. "But some people liked it, so it stuck all the way 'till season 10."

Still, the well-received 2nd logo did not capture the feel the team wanted for the ongoing rebranding of the show. Several studies were created since March, but it was only around July that they were able to come up with a clearer vision. After almost a year of going through logo studies, the official new logo for DSL was finalized.

Along with the new logo, DSL season 11 opened with its new hosts, aProf. Pamela Joyce Eleazar and aProf. Lester Ordan.

The very first episode of the season was in time for this year's Valentine's day week, as the discussion was all about PAG-IBIG - not love but rather the government agency, and how members can make the most out of their contributions. February is also the National Arts Month, hence the second episode features the Philippine High School for the Arts, located at the National Arts Center in Mt. Makiling. Upcoming episodes will cover different locations in Laguna, with topics such as health and fire safety along with development projects and local festivals among others.

Dito sa Laguna is a development-oriented magazine TV program, initially produced by the CDC faculty who served as hosts and as members of the production team. A new episode of DSL airs every Saturday, 10:00-10:30am via Community Cable Channel 8, with replays every Monday (2:00-2:30pm), Wednesday (6:00-6:30pm), and Friday (10:00-10:30pm).