High Definit10n

Lots of people ask… and we kind of enjoy the curiosity. Well, the idea is rather simple. Viewing technology is ever-evolving. There was the black and white TV, then came color, then liquid crystal display, then plasma. And now we have high definition which promises real-life images and true surround sound. They say with HD, you don't merely watch and listen – you experience.

Development communication, too, is ever-evolving. People's notions of devcom have changed over the years. Before, greater emphasis was placed on agricultural communication – and understandably so because the College started out as a unit of the then UP College of Agriculture. Now a full-fledged institution, CDC has contributed to widening devcom's scope, thereby achieving a "higher definition." Devcom now touches on political communication, health communication, distance learning, and knowledge management, among other areas, while staying true to its original cornerstones – environmentalism, entrepreneurship, equity, and empowerment. And in keeping with the Es, Devcom, being more than just a field and an academic program, is truly an experience.

This year's anniversary more than just honors the wonderful past annum – it commemorates CDC's first decade which we all have, in our own way, shaped. And more significantly, this occasion celebrates CDC's larger unfolding as an institution and its continued evolution towards greater global relevance.

CDC. HIGH DEFINIT10N. 2008.

It doesn't get better than this.