College of Development Communication

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The College is recognized as the pioneer in development communication teaching in the world. It has trained faculty members of state universities and colleges in the Philippines and in other countries in the Asia-Pacific region for their higher degrees in development communication. In 1999, the College was named as one of two CHED national centers of excellence in communication. The BSDC degree program has set a trend and is now the model for similar degree programs implemented by other academic institutions in the Philippines and other developing countries as well.

CDC undertakes research studies in human development and the processes and structures of communication with emphasis on those that promote equity, empowerment, environmental sustainability, and peace and human rights. It undertakes training, advisory, and action projects that help build the communication capabilities and resources of people, communities, institutions, and other participants in the development process.

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CDC turns 9: Dean Torres identifies college milestones

Written by DevCom Mail

The College of Development Communication (CDC) celebrated its ninth anniversary second week this month. The theme for this year is “NINE MILES FORWARD: Working Towards a Decade of Excellence.”

According to Dr. Cleofe Torres, CDC dean, the anniversary highlights the efforts of the college in “building on what (our) predecessors have accomplished.”

Dr. Torres has identified the nine milestones of the college: 1) the college as the only institution in the world offering a three-tiered program in development communication; 2) the college as a recipient of CHED’s Center of Excellence in Communication; 3) the ALL in CBNRM, an adaptive learning program, in cooperation with the International Development Research Centre (IDRC); 4) launching of the Philippine Journal of Development Communication; 5) awarding of professorial chair lectures for 2008 to five senior faculty members; 6) recognition of Dr. Nora Quebral, professor emeritus in development communication, as the first Hildegard awardee for women in media and communication given by the St. Scholastica’s College-Manila 7) improvements in the present curriculum and introduction of the generalist track; 8) improvement of college facilities and equipment; and 9) linkages and partnerships with local, regional, and international institutions.

To mark the two-day celebration, a lineup of activities was prepared by the faculty, staff, and students of the college. These activities include an opening and closing program, a photo exhibit, and a talent’s showcase. Prof. Maria Teresita B. Osalla of the Department of Development Broadcasting and Telecommunication (DDBT), was the head of the committee in charge of this year’s celebration.

In the opening program of the anniversary, the book, Fundamentals in Community Broadcasting, written by Gomez et al of DDBT was launched. Right after the program, the renovated rooms in the college were blessed and a thanksgiving mass was held at the St. Therese of the Child Jesus Parish.

Like in previous years, students in good academic standing were recognized during the closing program of the college anniversary. Students who belong to the list of university scholars, college scholars, and honor roll for the second semester 2006-2007 and first semester 2007-2008 were awarded certificates.

In the same event, Aletheia Canubas, a senior BSDC student, was awarded the Esther Manigque Thesis Grant. She received financial support to conduct her study entitled Multisectoral Partnership for Marine Reserve Management: The Case of Mabini, Batangas.

The UPLB Development Communicators’ Society also held the 2007 Faculty and Staff Awards during the program. Dr. Benjamina Flor and Prof. Edmund Centeno won most outstanding senior and junior faculty members, respectively. Romeo Estimado won most outstanding staff. Mr. Robert Sandoval Jr. was adjudged as fresh face faculty member while Mr. Elmer Harold Grande was awarded best dressed faculty member.