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Support CDC's instruction, reseach, and extension activities! Use your GCASH to make a donation, text AMOUNT<space>PIN<space>Name, Address<space>message and send it to (2882)917-8-DEVCOM (or 2882-917-8-338266). |
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HIGH DEFINIT10N? Lots of people ask… and we kind of enjoy the curiosity. Well, the idea is rather simple. Viewing technology is ever-evolving. There was the black and white TV, then came color, then liquid crystal display, then plasma. And now we have high definition which promises real-life images and true surround sound. They say with HD, you don’t merely watch and listen – you experience.
Development communication, too, is ever-evolving. People’s notions of devcom have changed over the years. Before, greater emphasis was placed on agricultural communication – and understandably so because the College started out as a unit of the then UP College of Agriculture. Now a full-fledged institution, CDC has contributed to widening devcom’s scope, thereby achieving a “higher definition.” Devcom now touches on political communication, health communication, distance learning, and knowledge management, among other areas, while staying true to its original cornerstones – environmentalism, entrepreneurship, equity, and empowerment. And in keeping with the Es, Devcom, being more than just a field and an academic program, is truly an experience.
This year’s anniversary more than just honors the wonderful past annum – it commemorates CDC’s first decade which we all have, in our own way, shaped. And more significantly, this occasion celebrates CDC’s larger unfolding as an institution and its continued evolution towards greater global relevance. CDC. HIGH DEFINIT10N. 2008. It doesn’t get better than this.
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Written by JNGopela/AMBalinos
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After five years of silence, DZLB-AM is back on air with a brand new 5kw Sender AM 7500 SS transmitter. The CDC purchased the transmitter with its own funds and additional appropriations from the Commission on Higher Education and UPLB.
DZLB started as an experimental radio station in 1964. It introduced new program formats, particularly educational and informative developmental programs, airing its first school-on-the-air, Paaralang Panghimpapawid sa Pagatasan, in 1967. DZLB was awarded the Golden Dove Award for Best AM Radio Station in 1994 by the Kapisanan ng mga Brodkaster ng Pilipinas.
Students in DEVC 133 (Broadcast-based Distance Learning Systems) have been broadcasting for an hour each day at DZLB since Aug. 28. DZLB started broadcasting for two hours each day last Sept. 8 to further test its reach through signal monitoring. And now, the station has started airing its regular programs from 6 to 10 am.
DZLB is currently establishing partnerships with various institutions in the academe, people’s organizations, and local government units to come up with participatory radio programs. It will also become the information hub of the Department of Agriculture and there is a plan to hook up its programs with national radio stations.
The radio station is gradually transforming its production facilities from analog to digital. It now has two computers to facilitate digitized production and has acquired a new audio processor for better audio quality. CDC’s Music Library and studios were also renovated. (JNGopela/AMBalinos) |
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Coronel talks about media power and people power |
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Written by HMPCabral
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Centennial Lecture SeriesCoronel talks about media power and people power: Citizens, journalists and the university in the Internet age “Information can be a catalyst of a dynamic process that engages citizens in the creative – and monumental – undertaking of building a nation in the era of globalization. The media plays a key role in this endeavor but so do universities and the public at large.” Such was the theme of Ms. Sheila Coronel’s lecture last August 22, 2008 at the UP National Institute of Science and Mathematics Education Development (NISMED) Auditorium in Diliman, Quezon City.
Her talk dealt with Media Power and People Power: Citizens, Journalists and the University in the Internet Age. She revealed, “Today we are witnessing seismic shifts in the media landscape. The ground is moving beneath our feet… Not in the last hundred or so years, when we saw the rise of professional journalism and mass-circulation newspapers, has the cost of producing and disseminating news been so easy and so affordable. New technologies are democratizing the production and consumption of information. These changes will have profound impact on media and society. They will reconfigure journalism, education and governance in radical ways. The news media and the university — both central institutions of modern democracies — need to transform themselves if they are to remain relevant in the Internet Age.”
Coronel also emphasized the great potential of community media and citizen journalists in providing deeper content and in engaging the public because of the issues tackled in local community journalism. However, she related that community media have not yet kept up with new technology and therein the challenge lies.
Coronel, former executive director of the Philippine Center for Investigative Journalism, is currently the director of the Toni Stabile Center for Investigative Journalism at Columbia University in New York.
The talk is part of the ongoing UP Centennial Lecture Series in commemoration of UP’s 100th year and is the fourth lecture from the UP: View from the Outside category. The lecture was beamed live to six campuses – UP Los Baños, UP Open University, UP Manila, UP Baguio, UP Visayas, and UP Mindanao.
For a complete transcription of her lecture, you may visit: http://www.pcij.org/blog/?p=2496 . |
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